How COG Marketing Transformed Snipt’s Digital Presence

January 1, 2026

Case Study: How COG Marketing Transformed Snipt’s Digital Presence



Snipt is an innovative Australian app designed to take users from novice to professional hair cutters with step-by-step lessons and on-demand guidance. Providing hundreds of lessons under six minutes each, Snipt allows beginners to build confidence and helps experienced users refine their skills. With a subscription costing less than a cup of coffee per week, the app keeps users up to date with modern, precision cutting techniques while offering a social media community for sharing ideas, asking for advice, and staying on top of the latest trends.



As Snipt grew, the team recognised the need for a digital presence that reflected its modern, educational, and community-driven approach. That is where COG Marketing stepped in, providing the solutions and strategy to transform Snipt’s online presence.


The Challenge


Before partnering with COG Marketing, Snipt faced several challenges with its digital presence:


  • The website and app landing pages did not fully convey the breadth of lessons, features, or community engagement, making it harder for potential users to understand the app’s benefits.

  • The brand identity online did not fully communicate Snipt’s innovative, educational, and user-focused approach.

  • Digital marketing efforts were minimal, resulting in fewer leads, downloads, and limited engagement with prospective users across Australia.

  • Website hosting and email management were handled internally, causing inefficiencies and technical difficulties.

Snipt required an integrated solution to modernise its website, showcase its app’s features, and attract new users.


The Solution: COG Marketing’s All-In-One Services


Snipt partnered with COG Marketing for a complete digital transformation. As their key marketing and business development partner, COG Marketing took charge of every aspect of their online and brand strategy, including:


Website Design and Development

COG Marketing developed a modern, user-friendly website that clearly showcased Snipt’s full suite of app features—from beginner tutorials to professional-level haircutting lessons. The website highlighted the step-by-step guidance, lesson durations under six minutes, and community engagement features, offering a mobile-responsive, fast-loading experience that made it easy for prospective users to explore the app’s benefits and subscribe.


Branding and Graphic Design

COG Marketing refined Snipt’s visual identity to create a cohesive, professional brand across all digital channels. This included updating colours, typography, and graphics to reflect the app’s innovative, user-friendly, and educational approach. The refreshed branding strengthened credibility and ensured consistency across every touchpoint.


Digital Marketing Strategy

Snipt’s online presence was enhanced through a targeted digital marketing strategy. Search Engine Optimisation (SEO) campaigns improved visibility for key search terms such as “haircutting app Australia” and “learn to cut hair online.” Social media showcased lessons, user success stories, and trending haircut techniques, while email campaigns nurtured leads and kept users informed about new lessons and app updates.


Business Strategy

COG Marketing worked closely with Snipt to align marketing efforts with business objectives. This included competitor analysis, customer profiling, and long-term planning to position the app as a leading hair-cutting educational platform in Australia.


Website and Email Hosting

COG Marketing provided secure and high-performance website and email hosting solutions. This ensured Snipt’s digital platforms were reliable, fast, and easy to manage, allowing the team to focus on developing content and engaging with users without worrying about technical issues.


Printing and Promotional Products

COG Marketing extended Snipt’s professional brand offline by producing high-quality business cards, app guides, and promotional materials for events, educators, and salons. These materials reinforced the app’s identity and complemented the digital presence, leaving a lasting impression on prospective users.


Results and Future Plans

Since partnering with COG Marketing, Snipt has experienced a measurable improvement in online visibility, lead generation, and brand credibility. Their new digital presence accurately reflects their innovative, educational approach and commitment to user engagement, helping attract more subscribers across Australia.


Snipt continues to work with COG Marketing as their trusted marketing partner, ensuring their branding, digital marketing, and business strategy evolve alongside the app’s growth. Together, they are focused on maintaining a leadership position in the Australian digital hair-cutting education sector.